Are you looking for the top business strategy model? There are many to choose from, but one of the top ones is Google. In fact, the Alphabet company was ranked the most valuable company in the world during 2016. Knowing more about the tech giant’s model for its business strategy is worthwhile.
Google was founded in 1998 by Larry Page and Sergey Brin when they were Ph.D. students at California’s Stanford University. There have been many reasons why Google has become one of the world’s biggest tech companies, but one of the main ones is its good business model.
One key to Google’s business model is that it uses a multi-sided platform business model pattern. By providing a free web browser, Google gains access to valuable data about its customers.
One key to Google’s business strategy model is the fact that the company focuses on advertisements. For example, if you use Gmail, Google Search, or Google Docs you can see a dedicated space for advertisements.
It’s a widespread belief that advertising is the top focus of Google’s online business. However, it’s important to keep in mind that it’s not the only revenue stream for the search giant and its umbrella company Alphabet.
What makes Google’s business model different from other advertisement platforms is the analytics it conducts about online behavior. That data has a big effect on Google’s value proposition. Page and Brin not only founded the company but have also helped to develop the company’s business model.
What exactly is Google’s value proposition? It’s an important question regarding the company’s business strategy model. Google’s top goal is to provide targeted global advertising.
The first group that the Silicon Valley company targets is webmasters. The value proposition Google makes to individuals and companies with websites is to allow them to monetize content and also earn money from that content. Also, Google also provides various services such as its free blogging platform to increase its reach to content owners who don’t want a separate website or a registered domain name.
Google also helps bloggers/publishers earn money through AdSense, which is a content monetization service. AdSense gives content publishers the ability to show Google Ads on their websites.
Google also makes a value proposition to advertisers. It promises to reach customers faster, and the advertisers are willing to pay the money to do that. This is one of the most valuable parts of the company’s business strategy model.
Google is facing a lot of competition from social networks including Facebook, Twitter, Instagram, etc. The company’s business strategy model greatly relies on attracting high-quality visitors.
Google has designed its company’s business model to have one revenue stream. The business model focuses on only making money from advertisers. The more ads the company shows to web browsers, the more money the company earns from the advertiser. This strategy has made the company one of the world’s top tech companies.
If your company is looking for a business strategy model Google’s is one of the best options in the tech world.