Is your company in a politically rocky country? If so then it’s important to make sure your company is doing the most effective Yair Hamami strategic planning possible. Here are some helpful tips:
- Have a social presence
If your company doesn’t have a social media presence, then it should start. The basics are Facebook, Twitter, Instagram, and so on. However, what’s most important is to start getting more engaged with your customers through such social networks. Facebook alone has nearly 1.9 billion monthly active users.
If you already have social media accounts, then you should also consider expanding your presence. AS a word of caution this strategic planning tip doesn’t necessarily involve having tens of social accounts. A better option is to pick a small number of social platforms you want to focus on. That, in turn, will give you a better chance to interact with your current and potential customers.
One important issue related to your social presence is how mobile-friendly your site is. This is yet another key strategic planning tip to consider. Today more people are accessing the web through mobile devices such as smartphones and tablets. It’s thus important to make sure that your company’s site is compatible with the smaller screens of mobile gadgets. You might even want to launch a mobile app.
- Use web directories
Internet directories provide an excellent way for people to find your company. It’s especially helpful when people want to narrow their search within a particular industry. Getting your company listed in such directories can help to boost your online presence.
- Improve payment terms
This is always a plus, but it’s critical strategic planning tip when your company is in a politically unstable country. For example, you could require your customers to pay upfront for products and services. This might seem awkward at first. However, it’ a situation you should consider if the stability of the political/economic situation is an issue.
It’s also worth noting that loyal customers won’t have a problem with this request. If they’re 100% satisfied with your company’s products/services, then they probably won’t have a problem making payments up front.
In general, you should avoid payment terms that are for two, three, or four months. While those terms might be beneficial to your customer, it’s not the case for your company. That’s why you should consider this strategic planning tip if you want to ensure your company has the best chance to survive tough economic/political times.
- Improve customer service
Customer service is something that most companies know is important. However, too often companies focus on other issues including product lines, profit margins, new locations/sites, and so on. These are important issues.
However, studies show that customers care more about customer service than low prices. This highlights the importance of providing top-notch customer service. It’s especially important when the political situation where your company is operating is unstable. In that situation, it’s even more likely that customers will leave if their e-commerce experience doesn’t meet their expectations.
These strategic planning tips will help your company to survive when it’s operating in a political environment that’s unstable.