Are you launching a new website? If your small business is taking that step, then it’s important to consider some of the top business growth strategies to make the process as smooth as possible. Here are some Yair Hamami business strategy options.
- Boost conversion rates
If you’re able to boost traffic to your site, then you’re definitely on the right track. However, the next key step is to convert those leads to sales. It’s more complicated than it might seem.
- Build a social presence
Here’s one of the top business growth strategies to consider using for your new site. Social media continues to become more popular with Facebook alone having nearly 1.9 billion monthly active users. Twitter and Instagram are some other popular platforms.
Make sure to not only have social accounts but to use them effectively. For example, you can build a cross-platform strategy that will maximize the effectiveness of your social marketing across different social networks.
As always it’s important to focus on content. It’s not enough to have a social presence, but there should be a reason for people to visit your site. One of the key ones can be content with today’s customers are not only looking for products/services but also high-quality content.
- use the power of influence marketing
This is about identifying your industry’s influences and then trying to get them to promote your product/service. There are various ways you can use this method. They include using Traackr to find your influencers Take your time finding influencers since it takes time. Even if you can only find a few in a few months, it’s worthwhile in terms to improve your branding.
- Use the right keywords
Google is often changing the algorithm for search. However, one of the top business growth strategies is to do your homework to find the right keywords you should be using for your niche market. There are several online tools you can use, and many of them are from Google.
Make sure to include a variety of keywords including short and long ones. The reason is that it will usually be tough to get traffic using the most popular keywords. That’s because the big sites will get most of the traffic from them. Instead, include some keywords that are popular but less so than ones with 2-3 words.
- Post fresh content
This is one of the business growth strategies that might seem obvious, but you might be surprised how many sites don’t do it. It’s important for your website’s content to be interesting, fresh, relevant, etc. This can be the difference between getting average and amazing traffic on your site.
In fact, there are several sites that do just about everything else right, but the content is weak. You’ll want to avoid that situation. Take steps to ensure that your site is offering content that makes visitors want to visit your site again, make purchases, and tell everyone they know about your company. This is certainly one of the top business growth strategies.
These business growth strategies can help your company to launch its website effectively.